Interviewer: Welcome back to Tech & Entertainment Today. Today, we are joined by Ludon Lee, a 25-year Electronic Arts veteran, founder, Executive Chairman, and CEO of Rice Rocket Entertainment™. Ludon, your pitch deck for San Diego Comic-Con 2027 describes a $25 million “Mini-IPO” right off the convention floor. How does an enterprise bridging Silicon Valley tech and Chinatown cultural roots aim to disrupt traditional Hollywood?
Ludon Lee: Thanks for having me. The fundamental issue is that legacy Hollywood is completely nerfed. High-budget studio projects rely on private equity boardrooms, extraction-heavy creator models, and single-product box-office gambles that ignore secondary markets.
At Rice Rocket, we’re deploying New Tech Hollywood™. We fuse San Francisco tech infrastructure—like AI production pipelines and LED sound stages—with Chinatown’s deep cultural stories. We give creators a clean 50/50 net profit share and allow retail investors to step in directly via JOBS Act crowdfunding.
The $25 Million “Mini-IPO” at Comic-Con
Interviewer: Let’s talk about that Comic-Con launch. You’re target-raising $25 million at a $250 million valuation for 10% equity, with a $500 minimum investment. Why target retail fans instead of traditional Silicon Valley venture capital?
Ludon Lee: Because venture capital doesn’t build organic fandoms; communities do. When you let everyday people invest $500 into a studio, they don’t just sit back—they become an active marketing force.
“When the audience owns the IP, viral growth is no longer a hope; it is a shared, aggressively pursued financial goal.”
By bringing our equity offering directly to fans at Comic-Con, we turn viewers into true financial stakeholders.
The Fintech Engine: BankMe™
Interviewer: Central to this strategy is BankMe™, which you describe as “Kickstarter meets Shark Tank”. How does that work under the hood?
Ludon Lee: BankMe™ is our proprietary, SEC-registered crowdsourcing app. It operates like “Zoom for Movies”:
- Creator Pitches: Comic artists, music creators, and indie filmmakers stream live proof-of-concept trailers directly to users.
- Retail Equity Access: Non-accredited investors evaluate projects and fund them in real time using Reg CF and Reg A+ frameworks.
- Creator & Producer Programs: Creators can jump in via a $500 initiation fee to build out working capital, while producers utilize a $25k “Ignition Fuel” tier to scale global YouTube fundraising campaigns.
The 5 Digital Media Studios & Transmedia Flywheel
Interviewer: You operate out of a 15,000 RSF facility in San Francisco’s SoMa district—the “Magic Factory”—housing five distinct studios. How do these work together?
Ludon Lee: The modern digital media franchise isn’t linear; it’s an interconnected $654 Billion Omniverse spanning gaming, VOD, licensed merchandise, and music.
[Interactive Launchpad] —> [Narrative Scale]
(Gaming Hubs) (VOD Adaptation)
^ |
| v
[Sonic Identity] <— [Physical Immersion]
(Music Sync) (Kidult Merch)
Each of our five specialized studios plays a direct role in driving this transmedia flywheel:
- Horrorvision Studios™: Low-budget, high-ROI horror like our flagship project, Paranormal Chinatown.
- Chopstick Films™: Asian-American crossover IP like Rat Monkey and Roast Duck Monster Hunters.
- Superfly Comics™: Adapting eComics into animations and mobile games.
- Blue Robot Studios™: Advanced animation and world building engines.
- Grapple Music™: High-margin soundtrack syncs and Super VIP monetization.
Distribution & Monetization on YouTube
Interviewer: Instead of relying on traditional theatrical releases, your distribution strategy focuses heavily on YouTube. What makes YouTube the premiere VOD platform in 2026?
Ludon Lee: YouTube has over 2 billion monthly active users and generates $60 billion in revenue. The distribution roadmap leverages dual channels:
- AVOD (Ad-Supported): Long-form 90-minute films trigger mid-roll ads, turning standard views into multiplied ad revenue.
- TVOD & DIY Memberships: Exclusive release windows allow fans to purchase high-margin rentals or subscribe to “Members-Only” channels.
By bypassing middleman aggregators and theatrical gatekeepers, we deliver direct 5G distribution to desktop, mobile, and smart TV screens worldwide.
Community & Long-Term Roadmap
Interviewer: Beyond film and technology, you have local initiatives like Gamespace™ and the Video Game Academy™. What is the vision there?
Ludon Lee: Gamespace™ acts as a “WeWork for Video Games”—a physical hub in SoMa where designers and developers rapidly prototype interactive IP under one roof.
Through Fog City Esports and our Video Game Academy™, we mentor local urban teens, providing $500 monthly stipends while teaching cyber-corporate skills.
Interviewer: What is the ultimate “Boss Level” for Rice Rocket Entertainment™?
Ludon Lee: Our 5-year goal is achieving 1 million+ channel subscribers, generating $1 billion in total franchise sales, and executing a major exchange IPO or strategic acquisition by a tech-media giant like Apple, Disney, or Amazon. We are proving that community-driven capital can construct the next trillion-dollar digital media powerhouse right out of San Francisco.
Quick Reference Specs
- Company Headquarters: 308–310 7th Street, San Francisco, CA (SoMa District)
- Target Capital Raise: $25,000,000
- Target Valuation: $250,000,000
- Flagship Digital Properties: Paranormal Chinatown, Roast Duck Monster Hunters, Rat Monkey, SimWeed™, Lucky Bay Casino
“We believe Raw Studios can help us deliver new and compelling intellectual properties for the mass market,” D2 Comics producer Ludon Lee said. “We are convinced that Raw Studios can gather the best talents in its industry who are looking to cross over into a new age of digital entertainment.” 
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